About me

I am passionate about driving innovation at the intersection of human behavior, cultural shifts, and commercial viability. By applying systems thinking and integrating human insights into product development, I help organizations address real user needs and create meaningful impact.

With over a decade of experience in product and service strategy across diverse industries in Finland and Silicon Valley, I have led projects from concept to launch, conducted customer discovery, and fostered cross-functional collaboration. My expertise includes crafting product strategies, designing end-to-end user experiences, mentoring designers, and implementing data-driven, human-centered design practices.

I am currently spearheading customer development and enhancing service offerings and branding for a holistic wellness provider. Before consulting, I led design for SMB products at Nextdoor, a global neighborhood social network. In this role, I honed my skills in aligning design strategies with business objectives and leveraging user insights to drive user engagement, helping the company grow its business customer base by 250%.

I'm passionate about leveraging design to foster personal growth, well-being and development, making me particularly interested in opportunities that combine technology with behavioral science. I'm eager to join a team that values collaboration, continuous learning, and the application of human-centered design practices in product development. My goal is to contribute to defining product strategies, building MVPs, growing product teams, building team cultures that foster collaboration, and integrating human-centered design practices to create impactful digital experiences that enhance people's lives.