When I joined Nextdoor in 2019, local businesses lacked the necessary tools to easily set up and manage their pages on the platform. Moreover, they didn't have a native mobile experience at all, and the information architecture for the admin experience differed based on various business verticals.

I teamed up with the Product Manager and Engineering Lead to use this opportunity for customer discovery, delving deeper into customers’ motivations. We broke our product apart and built a more robust infrastructure to support continuous product improvements and monetization models. I managed multiple work streams that involved redesigning business pages, business recommendations, the business admin experience, and notifications. I also designed a way for people to switch between their business accounts and neighbor accounts, and led rebrand work for the entire business experience as part of our larger rebranding initiative. Below are some of the highlights of the project.